"The Buzz"
What People Are Saying about FirmaFlex
  Amy Burton: Seminar Speaker, Drapery Designer
     

“I was so excited when I discovered this product. I think it is the most revolutionary building material our industry has ever seen. It's so lightweight and easy to use that I can build and cover treatments in half the time!

My one real question when I first saw the product was ‘Will it hold staples?’ After working with FirmaFlex, I can tell you the answer is definitely YES!”

 
   
  Jeanelle Dech: Crab Apple Farm Interiors, West Chester, PA
   
 

“There are so many things I like about FirmaFlex, it’s hard to know where to begin. First, since I’m a jill of all trades, FirmaFlex allows me and my employees to cut cornices ourselves, right on the workroom table! I no longer have to wait on my husband to handle and cut the heavy plywood sheets. Since there’s no sawdust, I can cut right on the workroom table. I let it hang over the edge and clamp it to cut. Now I don’t need an additional space to cut vs. fabricate, and I don’t have to sweep up before we start fabricating.

FirmaFlex saves so much time, and that means money! It’s faster to fabricate with, and easy to install since it’s so lightweight. Even on very large cornices, it can be a single person install. That outweighs the initial cost of the product because I’m working more quickly, and paying one installer instead of two. After completing an entire project, I felt like I came out about even with the cost of wood, but the added joy of working with FirmaFlex pushed it over the edge for me.

We converted a wooden coffee table into an ottoman, using FirmaFlex, to solve the client’s problem of toddlers falling into the hard coffee table. We built a FirmaFlex box, with the bottom open to keep the legs exposed, making it look like an 8 inch tufted cushion. Firmaflex doesn’t scratch the original wood top if they wanted to remove it one day.

I also found that I can jam a tufting needle through FirmaFlex for tufted buttons, so you don’t have to drill like with wood. I can use shade cord and tie it through the FirmaFlex for button tufting.”

 
   
  Tom Albright: Albright’s Workroom, North Carolina
   
 

“After we tried FirmaFlex for the first time, we completely stopped using any plywood. The only wood that we use in our cornices now is the 1 x 4s or 1 x 6s. It’s just been wonderful using FirmaFlex. It makes installation so much easier because of the lightweight. It goes up and installs twice as fast. You can hold an 8 foot or 10 foot cornice by yourself. Nobody can tell the difference in the look, and price hasn’t been an issue at all, because of the ease of installation.

We just completed a hinged application, about 23 feet long, using FirmaFlex. It was a flat cornice with a swag overlaid. We flexed it for shipping, and could never have done that with wood. If we’d done it with wood, it would have busted the screws.

A workroom should go ahead and fabricate something out of both FirmaFlex and wood and you’ll see the difference! ”

 
   
  Cathy Cornette: Owner of Classic Elegance, Cornice Designer for Celebrities
   
 

“This is a phenomenal product! I’m usually very critical and give my honest opinion of new products, and I just absolutely love FirmaFlex! I’m telling workrooms to get ready to change the way they work!

We’ve been especially impressed when we’ve tried FirmaFlex for projects where wood was difficult , such as for curved windows that would require curfing of wood. FirmaFlex just flexes into the shape we need, no curfing! In fact, we are using it to do a 30 foot long curved window in a celebrity’s home here in California. It's a famous ice skater. FirmaFlex is so lightweight, the installation is going to be really easy. I'm just blown away by this product!”

 
   
  Bob Stikeleather: Sebring and Company
   
 

“I was curious if you could splice FirmaFlex dead center of an arch and still have it hold. So I tried it, and it worked great. I thought I might have to splice toward the ends, leaving an unspliced section right in the center where the most severe curve is. But that wasn't necessary at all. Spliced pieces of FirmaFlex worked great right in the center of the arch.”

   
  Christel Alukonis: Christel’s Creation, Arizona
   
 

“I saw this in Sew What magazine and thought it sounded great, so I ordered some for the six cornices I needed to build. After trying it, I was so impressed! What impressed me, in doing long cornices, was that I spliced them easily with no bending or wobbling at all. Nothing split, which I liked. Some of my fabric wasn’t straight and I was able to reposition it without ruining the fabric. I was able to do six cornices in a day and a half!

I was concerned about the freight at first, but I just passed the freight cost through to the designer and she didn’t blink an eye. When my installer hung it, he could not believe how light it was. Normally I help the installer but he didn’t need me this time because it was so light. It really looks good.

I’ve already placed a second order! I’m going to do bay windows with it. The time you save lets you get on to the next project earlier, so you really save money. My motto is work smarter, not harder, and FirmaFlex helps me do this.”

   
  Joan Willis: Columnist for Window Fashions Magazine, Seminar Speaker, Owner of Patterns Plus, Manager of Robb and Stucky Drapery Workroom
   
 

“Our workroom tried FirmaFlex and really loved how easy it was to work with, and how lightweight it was. In fact, I’ve been so impressed with the product, I’m planning to feature it in all three of the seminars I’m teaching at the Baltimore show in April. In the cornice class, I’ll probably build a small cornice out of FirmaFlex. In the bay window class, I plan to hand out small samples so the class can see how it creates its own hinge by slicing part way through the material. When used this way, you no longer need hardware hinges for bay windows! And in my workroom techniques class, we’ll have some small samples that the class can cover. This is an exciting new product!”

   
 
 
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